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Tam is an adaptation of the theory of reasoned action.
Theory of technology acceptance model tam. The model provides a traditional view point about technology acceptance from users aspects. The actual system use is the end point where people use the technology behavioral intention is a factor that leads people to use the technology. Developed by fred davis in 19891989 3. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology.
Doctoral dissertation sloan school of management massachusetts institute of technology. Technology acceptance model 1. The tam was first introduced by davis et al. The tam is an information systems theory that models how users come to accept and use a technology.
Another important theory of adaptation to technology is the technology acceptance model tam that depends upon individuals perception of its utility and ease of use bagozzi 2007. In organizational and cross cultural contexts theories that focus upon resources and organizational decision makers are needed. In 1986 davis 1989. A technology acceptance model for empirically testing new end user information systems.
The behavioral intention bi is influenced by the attitude a which is the general impression of the technology.
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