Theory Of Technology Acceptance Model Pdf
The goal of tam is to provide an explanation of the determinants of computer acceptance that is general.
Theory of technology acceptance model pdf. A diverse sample from industry is used to test our model. The theoretical basis of the model was fishbein and ajzen s 7 theory of reasoned action tra. We extend the davis bagozzi and warshaw technology acceptance model tam which is founded on the theory of reasoned action. That is the higher a product usefulness perception is the higher adoption of it is.
Technology acceptance model and theory of reasoned action when users perceive that a new information technology tool can help them to finish work efficiently their perceived usefulness toward will be higher. While the technology acceptance model tam introduced in 1986 continues to be the most widely applied theoretical model in the is field few previous efforts examined its accomplishments and. 1 2014 basis of the model was fishbein and ajzen s theory of reasoned action tra. The technology acceptance model tam was developed by davis 4 to explain computer usage behavior.
Technology acceptance model technology acceptance model tam fred davis 1986 phd thesis at mit adaption of fishbein and ajzen s theory of reasoned action tra davis paper perceived usefulness perceived ease of use and user acceptance of information technology 1989 citations on google scholar 19 05 10 5 403.